Sivaji in Kerala



In response to Sivaji's phenomenal success worldwide, AVM productions have decided to dub the movie in Hindi! Director Shankar and music composer A.R.Rahman have agreed to this. The tamil version of Sivaji has racked up to Rs 1.5 crore so far from North India. This is at least 8-10 times of what a regular Tamil movie makes in a North Indian market. It is running successfully at 5 screens in Delhi,
Sivaji is everywhere. In the whole Indian media (not only southern, but in the northen media as well). I think no other regional language movie than Hindi got such a wide coverage in the national media. NDTV, CNN-IBN everybody is talking about the movie. The PR guys must have worked so hard for this. I haven't watched the movie yet, but as far as the feedbacks from those who watched the movie is concerned, it is just another Rajini flick with so much money in the back up.
Even in Kerala, the theatres are houseful for almost all the shows, but that is slowly decreasing according to a friend who watched the movie yesterday. I think it will be interesting to see how Tamil movies are received in Kerala. The main reason for the popularity of Tamil movies in Kerala is the Tamil immigrant population here. As I could see, Malayalees see Rajini movies as a time killer, or as a funny entertainer. Keralites usually make fun of the gestures of Rajini that is commonly referred as "style". Perhaps the only time that Malayalees took Rajini seriously might have been for Baasha or Dalapathi. Most of the people liked those two films. But things are different when it comes to Kamal Hassan, Mani Ratnam etc. Keralites see them both in high regard. I think Malayalees also like occassional down-to-earth Tamil movies like Chinna Thampi, Autograph or even Shankar's Boys was a hit here. Movies like Ghajini, Annyan and Pokkiri were big success here.
What might frighten our superstars like Mammooty and Mohan Lal is the increasing popularity of Tamil and Hindi cinema among the youth.

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